We aim to help young people harness the power of social networking sites such as Facebook and Twitter, and use them to the advantage of their companies, building useful and lucrative online communities.

For our apprentices, it is a chance to establish themselves in a fast-moving industry with great potential, learning valuable skills whilst they earn.

Employers will reap the benefits of watching their online profile strengthen and grow, tapping into brand-new markets and finding new audiences for their products and services.